The Town of Killington is getting local restaurants to cooperate
and offer up some truly great deals as the region embarks on its
first Restaurant Week. From September 10-14, the town will be
showcasing its wide variety of dining options in a very affordable
way. A participating restaurant needs only to choose a 3-course
menu and assign a price to it. The idea is to create an
attractively priced menu that highlights what the particular
restaurant has to offer.
Restaurant Week started in New York City in 1992 when that city
hosted the Democratic National Convention. It was launched as a
lunch only promotion and the 3-course menu price was set at $19.92
across the board. The organizers set out to offer an affordable
price so diners would discover what the city had to offer and
become repeat customers. Restaurants are notoriously competitive
but the original Restaurant Week saw business owners cooperating in
a rare example of group marketing. The promotion was a phenomenal
success and Restaurant Weeks started cropping up at different times
of the year, in many states, and even worldwide.
The principle behind the event always remains the same: offer a
price point that is too good to pass up and gain some loyal
customers for the future.
As the Director of Economic Development and Tourism for the Town
of Killington, Suzie Dundas is very excited about the event. "We
did a lot of research about other communities who had done a
Restaurant Week and we found that they had a lot of success. We
thought it would be a good thing to introduce here because we have
so many fabulous dining establishments up and down the road. Our
main thing is to let people know that the restaurants are out there
and expose new customers to them, which is why we created the
event. It's a very relaxed, it will fit in great with the hay
festival and the early fall foliage."
The Inn at Long Trail will be participating and visitors will
have the pleasure of choosing from a wide variety of items from the
pub menu at McGrath's. In fact, Patty McGrath, owner of the Inn
says she plans on offering the entire menu for diners to choose
from and they will pay only $20 for 3-courses. Patty says, "I am
really pleased with the timing of this event. It is sometime a slow
period right before foliage starts but I think it is a great
opportunity to get some locals and visitors alike to try out some
new restaurants." Dundas echoes those sentiments when she says "the
event is designed to bring local guests to Killington as they are
more likely to become 'regulars.'"
Another participant, Ovations Restaurant, is a hidden gem inside
the Killington Grand Resort Hotel. The clientele at Ovations is
primarily Hotel and Condominium guests but the food and ambiance
will make it worth a special trip up the hill for locals. Executive
Chef Greg Lang is offering his acclaimed Misty Knoll chicken breast
with tarragon risotto as well as other options as a part of a
3-course menu for only $30.
Executive Sous Chef Eric Rusch says, "we hope to show some
locals the great things we are doing up here at Ovations. We are
already a favorite amongst our lodging guests and this dining event
will allow us to showcase local ingredients and our talented chefs
to a broader customer base."
The Birch Ridge Inn, a boutique hotel off the access road that
some locals might not have had the occasion to visit, is offering a
menu that includes apple and squash soup, seared duck and pecan
tart for $30.
The Inn at Long Trail, Ovations and the Birch Ridge Inn as well
as all other participating restaurants have significant discounts
during this event making it an unmissable opportunity to try a new
restaurant. September 10-16 is the week to do it.
For a full list of participating restaurants including some sample
menus and prices visit www.discoverkillington.com and go to