The Mountain Times

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Restaurant Week attracts new customers

Editor's note: The Town of Killington is compiling an official report on the success of Restaurant Week Sept. 10-16, which will be published next week in The Mountain Times. In the meantime, we spoke with a few restaurant owners and got their feedback.

KILLINGTON-Restaurant Week seems to have been a success; parking lots were full and so were belly's having devoured three-courses meals for $20 or $30.

Killington's first Restaurant Week was based on successful Restaurant Weeks around the country and around the world. The idea was to promote the town's diverse dining scene regionally to customers who might not otherwise come to Killington for a night out. Before the event started, Suzie Dundas, director of the Killington Office of Economic Development and Tourism said, "Restaurants will be promoted by the Town to potential guests within a 40-minute drive, which we hope will help businesses gain returning customers throughout the rest of the year."

Murray McGrath, owner of McGrath's Pub at the Inn at Long Trail said "The event went great, it was a success and I really hope they decide to do it again next year. A lot of people came up from Rutland and other towns especially for Restaurant Week."
Sean Miller, who is the Chef at Casey's Caboose felt the same way. "Restaurant Week was a great way to attract locals, especially from Rutland and Mendon who have come out to eat in Killington. It is also a wonderful way to showcase a specialty menu at an affordable price," Miller said.

The owner of Peppino's, Louie Illiano had similar praise for Restaurant Week. Illiano said that  the bargain was just too good to pass up and "it was enticing and customers jumped on the deal. I had customers from far away come to Peppino's. People traveled from Middlebury and Clarendon just because it was Restaurant Week. It exposed us to so many more people in the area, and I have at least 15 new customers as a result of Restaurant Week."

All in all, it seems like the promotion achieved the goals it outlined: attract a local crowd who will become loyal customers and generate some business to coincide with the beginning of the fall foliage season. The town is in the process of conducting an official survey of the Week's success and hopes to build upon the first year's success in the future.