Killington
posted
Jun 27, 2012
EDT fosters the largest marketing partnership in Killington's
history
The Killington Office of Economic Development & Tourism
(EDT) announced June 21 that it has secured sponsorship for its
summer events from two major Vermont businesses - Long Trail
Brewing and Casella Waste Management. The sponsorships will help
support a very aggressive summer events schedule from May to
October in the Town of Killington.
"We could not be happier for the continued support from Long Trail
Brewing and Casella for our summer events programs," says EDT
Director Suzie Dundas. "They have been terrific partners on past
events and we're looking forward to working with both businesses in
an increased capacity throughout the summer this year."
President of Long Trail Brewing Brian Walsh adds, "We're pleased to
be supporting the EDT's summer events, and look forward to
supporting our partners and friends in the Killington community. By
working together, we hope to expand our reach and bring new
visitors to the Killington region over the coming months."
In 2011, the EDT-produced Cooler in the Mountains Summer Concert
Series was presented by Long Trail Brewing and sponsored in part by
Casella and Killington Resort. This year, Long Trail Brewing will
be a sponsor of all summer activities, including The Killington
Stage Race, Long Trail Century Ride, Cooler in the Mountains
Concert series, and more. Casella has also increased their
involvement with the concert series at Killington Resort and will
be on-site to promote and support greening and eco-friendly
initiatives. Long Trail's existing ECO Brewing green program will
pair well as both sponsors are dedicated to being
eco-conscious.
This year's first show featuring Rusted Root kicks off on July
28.
These increased partnerships support one of the EDT's core goals
for 2012, which was to continue all events and marketing
initiatives, despite a 40% budget cut from 2011. The assistance
from the new partnerships will help to expand event and promotional
marketing outreach - reaching key markets like Boston and Western
Massachusetts - for summer events and recreational activities. This
structure has also been applied to other EDT initiatives like
Killington Wedding Marketing, in which more than 45% of the program
budget was funded by outside businesses.
More details can be found at DiscoverKillington.com, or
LongTrail.com. Information on Killington Resort events and
activities can be found at Killington.com.
Tagged:
Rusted Roots, Long Trail Brewery
